Setting A Brand Ablaze

As part of renovations and a brand refresh, Bonfire restaurants asked for our help to unify their image and inform guests of their company-wide marketing efforts.

22 chalkboards for 5 locations featuring signature imagery, On-Point Identity, brand motifs and messaging and featured specials.

Brand Motif: Combining Bonfire's identity with colors and textures found within the space, stylized flame spills forth from a mosaic-encrusted hearth–a focal point of each restaurant location.

Let's Gather There- Bonfire, Grand Avenue's signature 5'x7' chalk work features multiple perspectives of St. Paul and its landmarks.